Case Study
Marketplace Evolution
This experience is designed to drive users directly into valuation instead of forcing them to browse.
Instead of listing products first, the structure prioritises instant valuation, clarity, and immediate action.
The journey aligns with user intent — moving from passive browsing to a clear sell-or-buy decision flow.
Conversion rate
Users starting valuation
Completed valuations
Reduced drop-off during valuation
Time to get a quote
Users were pushed into browsing flows before understanding the core value of instant valuation and fast payout.
We rebuilt the experience around instant valuation and user intent:
Fast payment messaging
Addressing seller concerns immediately.
Process visualization
Clear quote-to-cash journey.
Listings repositioned
Value first, products second.
Mobile-first valuation flow
Optimised for speed on smaller screens.
Every change removed friction and pushed users directly toward valuation and conversion.
Tactical improvements for maximum user intent.
The homepage moved from browsing to quick valuation.
We turned a listing-heavy homepage into a clear sell-or-buy journey built around instant valuation.
This demonstrates LeadLabs’ ability to restructure marketplace experiences around user intent and fast conversion.
Restructured around user intent, transforming a browsing experience into a conversion-driven marketplace.
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